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Marketing Planning

Put your best foot forward

If you’re already clear on your business objectives, then the next logical step is to develop and implement a marketing plan.

Glowsphere can work with you to produce an annual plan that will ensure that your marketing activity aligns with your business goals, and uses your resources in the most effective way possible.

The plan will include:

• Messaging. How you want your company to be perceived and how you’ll articulate the difference in your service from that of your competitors
• Your target market’s buying behaviours and motivations
• The marketing tools, tactics and channels you’ll use to engage your audience with your brand
• A clearly defined calendar of all marketing campaigns and activity
• Appropriate metrics that will allow you to track your progress towards reaching your objectives

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CASE STUDY

A clear way ahead for Empact HR

Empact HR is a consultancy service giving advice to organisations across the UK on all employment and training issues.

Glowsphere was pleased to work with Empact to develop a 2018 marketing plan. The project included:

• A half day consultative meeting with the team on site
• Internal marketing audit
• Competitor analysis
• Recommendations report
• Full marketing and events plan for year
• Development of brand strapline and email communications template

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