Put your best foot forward
If you’re already clear on your business objectives, then the next logical step is to develop and implement a marketing plan.
Glowsphere can work with you to produce an annual plan that will ensure that your marketing activity aligns with your business goals, and uses your resources in the most effective way possible.
The plan will include:
• Messaging. How you want your company to be perceived and how you’ll articulate the difference in your service from that of your competitors
• Your target market’s buying behaviours and motivations
• The marketing tools, tactics and channels you’ll use to engage your audience with your brand
• A clearly defined calendar of all marketing campaigns and activity
• Appropriate metrics that will allow you to track your progress towards reaching your objectives