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Content & Copywriting

The power of the written word 

Engaging, informative content is what will set your business apart from your competitors, but doing it yourself can be a long and arduous task. After all, it takes time to research and write strong, compelling copy.

Glowsphere can lighten the load by writing copy of your behalf, whether it be for an article, website, press release, blog or even a case study. By appealing to your customers’ interests through carefully crafted content, you’ll not only generate trust in your brand and drive traffic to your website, but you’ll also benefit from improved Search Engine Optimisation (SEO) too.

Glowsphere works on one-off projects or can produce a series of articles that fit within your overall marketing strategy. If you’re short of insiration, we can also create a content plan for you. All we’ll need is a simple brief.

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CASE STUDY

Staying informed about internet safety

Safeguarding Essentials is an online training tool for school staff. It offers resources that can be used at both primary and secondary level to educate children about staying safe. Glowsphere was commissioned by its owner, Kodo Education, to provide a range of written communications for the dedicated e-safety service, which included:

• A series of blog posts, which focused on subjects such as school governor leadership in e-safety, cyberbullying, CSE, radicalisation and new technology threats and risks

• Press releases to generate awareness of the company’s successes

• Email copy for the monthly newsletter

• The design of new sign-up welcome emails

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